THQ and Random House Publishing Join Forces

THQ announced a deal with Random House Publishing Group today. The deal will form a joint team which will work to create new IP's that span video games and books. The hope being that this may also expand to other media forms, as well as creating "world bibles" for properties via the Random House Worlds Division.

"Working with the incredible team at Random House, we expect to build a huge IP universe from the ground up, exploring the characters, settings, and stories of these worlds in ways that let each medium do what it does best, and giving fans a truly unequaled experience." Says THQ core games director Lenny Brown. "We hope to make this relationship the gold standard in transmedia."

This partnership is built on the one established with Homefront which had a prequel novel The Voice of Freedom, which was published by Del Rey Books (a subsidiary of Random House). Similar cross-media properties have proven successful in the past with EA's Deadspace property, and the Halo franchise, so it's logical to think that THQ could have similar success with this deal.